Our evolving shape is a dynamic rounded device that can be scaled up and down and used in lots of different ways. Big or small, it helps to build a distinctive look and feel to our communications.

This shows some of the different ways the shape can be used. 

It can be so big it fills the space you’re working in, or multiple shapes can be used together. It can also be used as a container for images, cropped in various ways, and alos applied using different colours from our brand palette.

Regular

When using the device in a spread (for example, a brochure) or as part of modular content (such as our website) we retain a negative space around at least three sides to allow the device to breath and be easily seen.

Bold

When using the device in standalone applications (for example, a social media post or in an advert) we allow the device to completely fill the space. This is great if you want your layouts to have loads of impact.

Multiple

When using the device in carousels of content (for example, a gallery of images or list of features) we apply multiple shapes in vertical alignment. The ratio of the shapes can vary but they are all a fixed, equal height.

Incorrect use

Please avoid using too many devices together in a single design.

It’s always better to create simple designs that communicate clearly and are free from unnecessary or distracting elements.