Colour’s an important part of who we are. It’s a visual element that helps create a tone of our brand. Our colours are designed to balance energy, power and confidence with warmth, clarity and precision.
These are the primary colours we use for the EvolveYou brand, and are themselves an evolution of our previous brand colour palette. We have defined a clearer approach to how they should be used, both in proportion and in combination.
Active Blue is our most prominent colour, and the one most associated with the EvolveYou brand.
Every EvolveYou communication should feature Active Blue at least once, preferrably in the primary logo, but can be used in many different ways.
Fire Orange is an accent colour that highlights key information and contrasts the other colours. It should be used in smaller quantities to add a bright, punchy hit of colour.
Clarity is always important when creating EvolveYou communications. Colour should be applied intelligently to ensure visuals are easy to understand. High contrast between text and background give people the best chance of reading and understanding what we have to say.
Combinations with a lower contrast can still be used for graphic elements to add background detail and texture but avoid using these combinations for any text or elements that need to be easily understood.
It’s important to take extra car when using Fire Orange. It shouldn’t be used in large areas in our communications. Using it in small quantities allows us to focus on key words or messages so it has much more impact.
Our paler colours of Warm Yellow and Ice Blue shouldn’t be used for text and messaging that needs to be easily read by our audience. unless on a very dark background.
These are the primary colours we use for the EvolveYou brand, and are themselves an evolution of our previous brand colour palette. We have defined a clearer approach to how they should be used in proportion and in combination.
Our secondary palette supports the primary colours, offering greater depth and flexibility to our visual identity. It also allows us to develop more user-friendly products that feel intuitive, engaging and consistent with the EvolveYou brand.