We use two typefaces for the EvolveYou brand.

Widescreen is a contemporary sans serif with a bold geometric construction. It comes in a range of widths and weights to provide great flexibility when creating brand communications.

Widescreen is supported by a script typeface called Better Times that injects an energetic handwritten style to bring an active and emotive dimension to messaging.

This is where our typographic style is most playful. Combining Widescreen and Better Times brings energy through contrast. We can highlight specific words or phrases to engage our audiences in the best way possible. The two typefaces can be overlapped to give a looser, more spontaneous feel.

Better Times is full of expressive flair but it can be tricky to read in certain circumstances.

Because of this, it must never be used at small sizes. Only use it for larger headlines, or part of larger headlines when combined with Widescreen. Always double check the size is suitable by reviewing your typography at the correct size to ensure it’s still legible, either for print or online applications.

We also prefer Better Times to be used without any cropping or bleeding off the edge of your design. Again, this is to ensure all messages are as clear and easy to read as possible.

For any longer blocks of copy or text at smaller sizes, we use Widescreen but stick to the standard width weights as it’s much easier to read than the extended and ultra extended weights.