Let’s get to know
Our brand
Our Positioning
EvolveYou is a supportive global fitness community led by world class trainers that helps women build confidence and strength from the inside out.
This is how we want our community and the wider world to see us.
Think of it as the ‘space’ we want to own in their minds.
Or the ‘elevator pitch’ that captures EvolveYou in a single sentence.
Proposition
This is the story of EvolveYou. It explains who we are, what we offer to our customers and why they choose us.
Welcome to EvolveYou. It’s a big deal that you’re here.
You’re amazing and it’s time to take control and level up in life. That’s why we built EvolveYou. Because no one is flawless. And there are no quick fixes. But together we can get stronger. Every day that you take care of yourself is a win. Every workout. Every meal. Every check-in.
We’ll make a workout plan that fits with your schedule, set up weekly challenges (because goals are good!) and inspire you with delicious recipes.
And you’re not alone. Our app and social community is global and always ready to hear you out. Together we’re all pushing ourselves to feel fitter and more confident. Because how you feel matters.
Wherever you’re at, we’re here to help you move forward on your journey.
So let’s do this!
EvolveYou
For your fitness journey
Organising Idea
This is the beating heart of our brand.
Our Organising Idea is the simplest and shortest way to sum up our brand. If you only remember one thing, it should be this! It’s designed to bring us all together so we’re on the same page, inspire us to act and drive us all to new levels of performance.
As a team.
With our community.
Energised.
Motivating.
Whatever it takes.
Whenever you need it.
Our Purpose
To change women’s lives by building confidence through fitness and community.
This is our reason to exist.
Our Vision
Every woman reaches her full potential.
The future we want to create.
Our Values
The things we believe in as a business.
GROWTH
Let’s level up
We give people the confidence to take control of their lives and meet their goals.
Integrity
Keep it real
We do what’s right for our community. You can trust us to be part of your journey.
COMMUNITY
We’ve got this
We encourage everyone to be part of this transformative experience.
INNOVATION
Let’s go
There are always new opportunities, so we positively embrace change.
Brand Building Blocks
Our Brand Building Blocks capture and bring to life the total brand experience. They show how you can deliver a consistent experience for everyone – whether for your colleagues or our community.
Organising Idea
Together we believe in…
Let’s do this
Purpose
Our reason for existing is…
To change women’s lives by building confidence through fitness and community.
Vision
We are creating a future where…
Every woman reaches her full potential.
Values
The things we believe in are…
Behaviours
To live our values we…
Experience Principles
People feel we are…
Community benefits
Colleague benefits